Citroën Germany
Pioneer spirit on the long haul
CITROËN
Germany
From great success
grows big
Responsibility.
In over 20 years of successful collaboration with our client Citroën, a close, well-established partnership has developed that we are very proud of. What is particularly important to us is that Citroën can rely 100% on us for every new challenge.
Not only because we competently solve a wide range of tasks, but also because we proactively offer ideas to support the brand as effectively as possible. And no matter whether it is a local dealer event or a national campaign: we always keep the overall context in mind.
At one table
Good client service always depends on good communication, especially when it comes to large, international companies. The heart of our collaboration with Citroën is a seamless, professionally managed exchange on the upcoming project topics, which involves all of the brand's agency partners involved right from the start.
Well-rehearsed coordination processes – on site, digitally or by telephone – form the reliable basis. However, just as important as the fixed appointments is that we are always there to provide an open ear and flexible support, even for urgent tasks.
“All agency partners work for one goal.
We measure our success by the success of Citroen.”
Line Communication
Innovative concepts
The challenge but also one of the highlights of our work for Citroën is to constantly think in fresh directions:
We support the brand with creative and resilient concepts of all sizes - from the launch of new vehicle models to lead generation.
Vehicle launch C4 - the car tasting
To accompany the launch of the new Citroën C4 / ë-C4, we created a double premiere with a very special marketing solution: Due to the Corona restrictions, the car dealerships were closed. But with the car tasting box we developed, the vehicle could easily be experienced at home on the sofa. Filled with paint, fabric and upholstery samples, a 16-page tour guide plus a USB stick with videos and informational content, the C4 Car Tasting Box was able to inspire its target group in a relaxed manner - including a model car test drive on the printed test track.
100 Years Citroën – #Angeberwissen
We developed the #Angeberwissen social media campaign as part of the communication for the brand's 100th anniversary: Weekly posts plus 4 competitions on Facebook and Instagram presented entertaining details from Citroën's history. The goals achieved: Strengthening the brand image, increase of community engagement and better integration of the social media channels.
CITROËN AFTERSALES – real Friends
The “Real Friends” campaign for Citroën’s aftersales area promoted complete price offers for classic aftersales services such as battery replacement or brake pad replacement. Another goal: promoting the image of dealers and workshops. We created the concept and look of the campaign as well as all associated components - right down to the POS material and special retailer clothing.
Vehicle-launch C4 CACTUS –
LOVE IT? HATE IT? ROCK IT!
As a continuation of the launch campaign for the Citroën C4 Cactus, we created the music competition “Love it? Hate it? Rock it!”. The self-made music videos submitted were evaluated by the online community and a jury of experts led by Götz Alsmann. Accompanied by the magazines “Rolling Stone” and “Musikexpress”, the campaign attracted a lot of attention and numerous test drives.
Vehicle-launch CITROËN BERLINGO –
the ADVENTURE PASS
This campaign for the premiere of the third Berlingo generation had the aim of attracting interested parties and generating test drives: visitors received their Adventure Pass at the car dealership with the chance of an adventure holiday. While on vacation, tasks had to be solved in order to be able to take the coveted family car home for a year. The filmed campaign was a complete success.
Customized online content
We deliver texts and graphics for the entire Citroën online presence, from the brand websites www.citroen.de and business.citroen.de to the dealer websites. We navigate confidently through the world of Citroën topics, support contacts in German, English and French and always deliver convincing combinations of images and text. No matter whether it is about the vehicle models, the after-sales offer, promotional campaigns or overarching brand topics: we always find the right mix.
At home at all platforms
The Citroën online world is as diverse as the platforms on which it is viewed. In addition to the brand websites, we also manage a variety of other digital and online media for Citroën. These include dealer pages, event-related landing pages, B2C and B2B newsletters, apps, social media and many more.
Effective online advertising
We create digital advertising materials for Citroën in a wide variety of formats according to the latest standards. Of course, always with a view to personalizing advertising as much as possible, both at the retailer and end customer level.
App-Rocket
Content Ad
Newsletter
Precise b2b communication
We also provide a wide range of content for the important area of Citroën business clients. It is aimed at the specific requirements of the business world and addresses stakeholders such as managing directors and fleet managers as well as relevant industries.
Particularly in this demanding environment, informative, detailed knowledge is required. We combine it with accurate wording and winning design, be it in the area of fleet vehicles, in the commercial vehicle sector or with industry-specific vehicle solutions.
„Successful communication means addressing the specific needs of each industry.“
Andreas Dengler
Line Communication
Print: impressive address
Of course, a variety of print media are also part of the spectrum of our service portfolio for Citroën. Over the years, an extensive archive of specimen copies has been accumulated.
Special offer sheets are used to specifically address industries for which Citroën offers suitable commercial vehicle solutions: A tailor-made range of vehicles awaits each target group, packaged by us in an attractive design and industry-appropriate wording.
Brochures and flyers on car solutions are also among the print media that we create for Citroën - from new car communication to attractively expanded industry solutions.
Mailings: persuasive work with format
Even beyond standard formats, our mailings for Citroën impress with creative and intelligent solutions: from postage-optimized self-mailers and fully individualized mailings to the elaborately produced car tasting box, advertising messages reliably find their way into the mailboxes and hearts of customers.
Cooperations:
When the spark ships
As part of the Brand Galaxy network and the Citroën agency network, we regularly work with agency partners from different disciplines. Depending on the project and the customer's needs, we act flexibly in different roles, from specialist and supporter in operational business to coordinator and creative pacesetter.
Exhibition construction
In the area of exhibition communication, we support Citroën by designing trade fair stands that attract the public. We also coordinate the structural implementation and work together with the client's expert trade partners. A combination that has proven itself.
Partner: Klartext GmbH
LA MAISON POP-UP EVENT
To introduce the Citroën C5 Aircross SUV in Germany, we have developed an innovative roadshow event: a pop-up showroom, designed in Citroën's “La Maison” look, which was realized as a mobile container together with a partner agency. Passers-by were able to explore the new vehicle in numerous German pedestrian zones.
Partner: bestzeit Event Marketing
LA MAISON IMAGE-FILM
We designed an image film for a Citroën car dealership where the new showroom concept was implemented in advance and realized it together with our production partners. The film, intended as an example for Citroën dealers, presents the “La Maison” highlights, interview sequences and, as a cameo, a branded sheep.
Partner: eyecatcher Videoproduktion
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